Mystique of Fashion in Film Wanes as Internet Takes Precedence

My primary Info Journal post will be centered around a post called Fashion and Media by Anneke Smelik. You can find a link to the PDF document here: http://alturl.com/nmncn. The main point of this article is that from the very beginning of movies, fashion and film have been very much intertwined, but in the advent of fashion blogs and social media, the silver screen has fallen out of vogue when it comes to spotting and emulating the latest fashion trends. Notably, Smelik states that although couture on the big screen isn’t as prevalent as in times past, the making of films about the process and creation of fashion itself has become a very popular and financially rewarding genre.

The site that this article is posted on, http://www.premsela.org, is informational. It is a site that promotes a school for design and fashion located in the Netherlands. I think this site is a credible host for this article because the article is directly related with the site’s purpose, which is promoting an education within fashion and design. Premsela’s online presence highlights a diverse selection of publications stemming from scholars involved with the institute, as well as photographic overviews of exhibition events held in their design house in the Netherlands.

The author of this article, Anneke Smelik, is a professor of Visual Culture at the Radboud University of Nijmegen in the Netherlands. You can view her website highlighting her scholarly achievements here: http://www.annekesmelik.nl/index.php. I think Smelik is a credible source for an article about fashion because she has a pH.D. in film and theatre studies and is currently focusing on fashion studies. Both of these fields are intertwined together in the article I chose to focus on.

The currency of Premsela’s website is adequate. The Institute merged with two other design schools, NAI and Virtual Platform, in January of 2013. All of the information posted on this website is from 2012 or before, and there is no date on the article in question itself. I don’t think this affects the quality or the accuracy of this article because the information presented in the article isn’t necessarily concerned with up to the minute currency. It is based more upon decades of blended media and fashion culture at a time. The popular culture references in the article make it known that it was written some time within the last 5 years, making it an accurate portrayal of the current culture.

Fashion and Media is an accurate portrayal of a popular opinion among fashion enthusiasts and scholars. Since this piece was written by a woman with a pH.D., no obvious mistakes or typos can be found. Another piece that is similar in opinion and equally as credible is the article I used for Assignment 3 by New York Times columnist Ruth La Ferla. The article can be read here: http://www.nytimes.com/2010/03/04/fashion/04COSTUME.html?pagewanted=all&_r=0.

The point of view of Smelik and the article as a whole is opinionated, but the author has presented sufficient evidence to back her claim. Smelik’s point of view is that film’s influence on contemporary fashion is waning, which she supports by offering examples of movies from both supposed eras: the era of influence and the modern day of multiple influential mediums. In a field of knowledge such as fashion, most research will never become fact simply because most conclusions can’t be proven.

Smelik supports her claim by showing the exchange in influence. She states that film once influenced fashion in the same way that the combination of fashion blogging and television series’ geared toward millenials do today. Smelik hypothesizes that the reason for this is the democratization of fashion. Where there used to be only one major influence there are now many outlets. This expansion much emulates the evolution of ways in which we as consumers and citizens obtain information as well as merchandise.

In summation, if I were an expert consultant to a communications firm, I would recommend this article as a credible and entertaining reference. The information is posted by a woman with a doctorate in studying both of the article’s topics: film and fashion. It is posted on an academic, informational website promoting an education in an area relating to the topic of the aforementioned article. Fashion and Media explains the shift from film’s influence on fashion to fashion’s influence on the making of films, notably The Devil Wears Prada and the Sex and the City movies. She explains that moviegoers in the 1950’s followed fashion by way of the silver screen in the same way that current fashion enthusiasts read popular fashion blogs or watch reruns of Gossip Girl. In the digital age, there are more competing outlets, causing film to become an obsolete and delayed medium of conveying fashion trends.

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